Is there such a thing as brand new search term? Something that has never been typed into a search engine box before. Yes, I know. I didnt think it was possible. The whole "nuthin new under the sun" thing. But it is. If fact I have seen stats on it, but can not remember where right now. Its not important. Somewhere in the range of 40% of the keyword phrases typed into a search engines box have never been used before. Now thats a search engine statistic that will get you thinking.

It will get you thinking that going to Overture an typing in a generic keyword like "reciprocal links" and then optimizing your page for the results will get you nowhere. Well at least it will get you a shot at 60% of the search engine traffic. The 60% percent that people else is competing for. But what about that 40%? The 40% that you have no competition for because no one is optimizing their page for them. The 40% that are the real search engine users. The 40% that are ready to spend, if only they could find what they are looking for.

I realized the importance of this 40% this weekend when I was searching for a simple program that could count the words and phrases on a page and return the amount of one, two, and three word combinations on that page. A simple program that I did not have the measure to write.

But in order to find this code , I had to push my way past a bunch of black hat seo pages to get to anything close to what I was looking for. By the instant I had found what I was looking for, I had about seven search terms in the Google search box and a few quotation marks just to narrow my search down to what I was actually searching for. Now that was a new search term. But only one of the types you may run into.

Another type of terms are the shooting star types. A key phrase, a title , or a term that becomes a buzz very quickly. I created a site just to test how many hits I could get related to the top 200 search terms from Wordtracker. I expanded these terms using Overtures keyword tool and then gathered related RSS feeds and place them on my page .

I then just sat back and watched mainly because I had no idea what would happen. What happened was I received no less than 2000 hits from the search engines containing the term "Kari Ann Peniche" this moth. You understand , the pageant winner that lost her crown by appearing in Playboy. Now this is something that I didnt expect from a internet page that was just an experiment.

I couldnt have expected it. I just picked up news feeds that contained her title . She created a buzz. A buzz that my RSS feed based site caught a week before anyone else did. The page is now gone, because it put a strain of the accomadation I was using to find RSS feeds for me. But it showed me something. You cant optimize your site for everything under the sun. In fact, if all you are doing is looking at internet page stats, you are going to miss the boat.

So what am I taking to? Hope, maybe. Hope that if you write the way you speak, if you fill your website with the type of content that you would like to find instead of useless, spammy, "optimized" writing , you can find the visitors and hits you are looking for. Or rather, they will find you.

Or you may optimize your web page for last months keywords and compete with every body and his brother for customers that are already angry at sites using black hat seo.