Most everybody never bother to look at the statistics script
that comes with virtually every website because few realize
the goldmine of information it contains.

Your website statistics hold the key for data your
traffic, improving sales and increasing the overall
effectiveness of your online selling. Whether you realize it
or not, your internet page has critical numbers that enable you
to measure the overall success of your Internet presence.

Any serious web page operator should understand the four most
important numbers: Hits; Unique, Targeted Visitors; Leads;
Sales.

Hits - Hits are typically page views, whether by the identical or
different visitors, and indicate overall activity on the
page .

A lot of hits shows activity (usually a great thing), but
doesnt necessarily mean youve had a high number of
visitors. Search engine spiders and surfers hitting their
back buttons also up the hit count.

Research has shown that, depending on the size of your page ,
the ratio of hits to visitors will range anywhere from 2 to
1 all the way up to 12 to 1.

Unique, Targeted Visitors - all the people surfing to your website who
have not been there before within a certain period of measure .
Depending on the statistics script you make use of , a unique
visitor could be someone who hasnt been to your web page in a day
or a week, while in other programs a visitor remains unique
until you reset the stats.

You must understand how your stats program classifies unique
visitors so you dont mistakenly believe your website is
grasping 30 unique visitors a day only to find out it is the
identical 30 all the people coming back day after day!

A distingguished visitor means that the visitor has an interest
in what you are selling or selling , this is usually
demonstrated by keyword searches at a search engine or by
clicking distinct advertisements.

It does you no workable to attract general traffic to your website
-you want unique, clear-cut visitors actively seeking your
merchandise or service.

Leads - a valid electronic mail address usually makes the best lead
since everybody can and do give fake names and addresses
online. If someone will not give you a valid email address,
chances are they will not give you their credit card to make a
purchase either.

Email leads enable you to measure interest and to follow up
with potential buyers . Once you know the number of unique visitors
to your page you can calculate the percentage of leads you
develop and concentrate on ways to improve your conversion
by testing different offers and headlines.

Sales - the number of sales as compared to unique visitors
represents your most critical statistic because it tells you
whether or not youve made a profit.

For every hundred visitors to your website , how many sales do
you generate and how much money do you net?

Most failed dot-coms never bothered to answer this simple
question.

Selling on the web is a numbers game - learn how to make
the numbers work for you!